•  MG 1936
  • Biancavilla
  • Cioccolata.FIN.fin
  • Roccapalumba
  • Ciminna
  • Favignana
  • Viagrande
  • Clarenza
  • DSCF0694
  • Licodia

THE PROJECT

The project “Tourism Discovery of Ancient Sicily”

 

With the project “Tourism Discovery of Ancient Sicily” the District started its operative stage. Tourism, one of the fundamental cores of growth, is valued by its cross-economical sphere. The particular eco-system playing a role in the tourism supply is hereby further integrated, in order to multiply resources and opportunities.

 

It is a multidisciplinary approach combining essential services with care for the environment, drawing attention to infrastructures, transportation, events, cultural activities and job training initiatives.

The District follows four action principles:

  • paying more attention to the client/guest;
  • developing new tourism products, redetermining existing ones and augmenting innovative perspectives;
  • adapting marketing and sales processes through the advancement of specific tools;
  • defining the concept of “experience quality”, and developing a culture focused on details.

It is a shared project where operators work in team and create positive synergies to foster quality and territorial incoming capacities.

 

The “Local Network of Tourism Market”, also involving enterprises from surrounding District territories, increases products’ value; the “Quality System” involves stakeholders in improving shared offers; the “Product Clubs” develop communications among players in order to efficiently address market demands.

 

Project’s Purposes

 

The project “Towards Tourism Accessibility of Ancient Sicily” winds through several application spheres: knowing the territory’s state-of-the-art; facilitating the establishment of enterprise networks; enhancing quality; creating knowledge tools for operators; communicating initiatives and results, and disseminating such information. The first action is to build a short list of District’s insiders, that is operators concentrated on the following areas: restaurants; art & handicrafts labs; quality produce and food farms; historical museums; promotional associations, etc.

 

A set of regulations is in place in order to allow stakeholders to advance across the network, including a premium assigning scheme for those who achieve outstanding results.

 

A regulation protocol will generate travel itineraries’ proposals for specific Product Club themes, including detailed guidelines and provisions, so as to tender a framework of offers within specific areas while at the same time breeding new ones. District members will easily communicate with each other thanks to an online marketing platform, as well as through social media, thus developing a start-up interaction network.

 

Attention to quality is fundamental for the District’s strategy. “Quality” does not mean supporting five-star services, but simply paying more attention to customer satisfaction. Quality will be pursued both through careful measurements of individual customer satisfaction, and by assessing actual quality standards linked to sustainability and traditions, as explained in the Quality Charter, as well as through collective actions geared towards quality improvement. Operators’ knowledge tools, aimed at furnishing information on the demand/offer performances, are managed by the Tourism District Observatory. Market knowledge is achieved through a better understanding of incoming guests, thanks to a specific questionnaire to be submitted to customers, with the purpose of categorizing profiles, their expense capacity, and comprehensive consumer habits. Market demand performances will be measured through field surveys and existing databases, in order to deliver timely information and undertake efficient strategies. Some parameters referring to customer satisfaction and awareness, derived from social media evaluations, are reported within the online marketing platform.

 

Communication activities, besides using traditional paper supports, will have significant web applications. The District web site shall display territorial resources, but will be essentially focused on goods and services offer, each divided into different motivational areas, with a market-oriented perspective.

 

The web site will be linked to a B2C and B2C marketing platform, where the wider public shall be informed and may purchase services provided by all operators across the territory. This manner of dissemination is not limited to the hotel business, but embraces the entire tourism eco-system, allowing to access single services or generating the creation of dynamic packages.

 

“Towards Tourism Accessibility of Ancient Sicily” is a project focused on enterprises, their networks and products, well aware that market presence is key to achieving territorial growth.

JOINDAM